After an intensive and enjoyable three days in Los Angeles, the Swedish Affair is over. And yet, it has only just begun. The intent for connecting the Swedish creative industries with their peers and potential partners in LA was accomplished. Fun was had by all, and deals were made by some. The connections on site ranged from reconnection, to friends of friends, and some totally new faces. All had something to share, even if it was a smile. Personally, I made some great contacts and got insight into what it will take to take my transmedia project from concept and content to product and reality. There is a lot of work to be done, but potential partners identified and interested conversations is a good head start.
My project began as a method for delivering research in a usable format expressive of the concepts delivered. Somehow just writing about how social technologies impact leadership just didn’t communicate clearly. It would be like using bullet point laden powerpoint to teach the importance of visuals. The stories needed to be told, shared, and experienced. So the journey begins to create what will be Who’s Next, Leadership in the New Social Paradigm as a transmedia project. For those of you not geeky enough to know the term: it is multiplatform storytelling. In the case of Who’s Next, it uses film, online networks and mobile gaming. More to come as the story progresses.
I enjoyed catching up with Nolan Bushnell to continue our conversation on gaming in education. I was happy to hear that he had evolved his approach to supplemental rather than as a replacement. I look forward to seeing where his project goes, especially having a son who would thrive using the formats he proposes. Best of luck to you Nolan. Thanks for charming us with your rendition of the Swedish classic “Helan Går.”
Ewa Björling was a welcome guest who shared the groups enthusiasm for events such as these to build relationships and highlight some of the greatest capital Swedish has to offer, knowledge and creative. Let’s hope she encourages more events of this type in the future.
The investor panel encouraged the groups to be bold, be prepared and be strategic. It is a big pond over here for little fishes, but that also means there is more money to support the pond. Make sure you do your homework to know what kind of pond it is and what the other fish are doing in it.
Thanks to Media Evolution, The Swedish American Chamber of Commerce in Los Angeles and Sten Selander for inviting me to join as a Swedish delegate. A special thanks to Frankie Verdugo and the Home Foundation for getting the word out about Who’s Next and the Swedish Affair.