Tag Archives: roi

5 Reasons Why Social Strategy Results in ROI

I have been immersed in social media policy design for the last two weeks. The key seems to be more in finding clarity in both the definition and implications of social rather than the policy itself. After all strategically, we are not simply referring to playing with the latest technology and connecting for the social feel-good factor. Social is not just about communicating about the brand and products, but it is about the people that are part of the idea, the process, the product, the consumption and the profit of it. Before we can effectively implement policies we need to explain the “why.” The arguments for it are no different than the arguments for better business practices (but here are just a few): Continue reading

flattr this!

Hot Spots for Social

Okay, so I will admit it. Sometimes I get to wishing that I was in Northern California enjoying being part of the Valley’s pace, the face to face gatherings of like minds, the buzz of Social. After all, I am not just a geek, but a people person at heart. I am looking forward to taking part in the Rise of Social Commerce event hosted by Altimeter Group in Palo Alto. I hope to get my social strategy community face to face and California fix there. That is not to say there is nothing happening here. The Öresund region is alive and buzzing as well. Especially with organizations enabling collaborations like Media Evolution. Continue reading

flattr this!