SxSW 2012 “trends”

Another year another South-by-Southwest, a dense gathering of techies, creatives, educators and businesses in the delightful city of Austin, Texas is almost over. After nearly a week of intense panels, networking, trend spotting, eating, learning, blogging and creating I am left with a sense of inspiration from the people, excitement at the opportunities and, well yes, relief that it is over.

I took part in PepsiCo’s Livescribe team, pulled together by Maya, documenting the conference with our Livescribe smartpens. It was a great opportunity to test this wonderful tool, which is definitely an incredible innovation on the hardware side of things, recording pen strokes as vector drawing, while simultaneously capturing the audio. I look forward to testing this further on my return.

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