This presentation is a summary of slides from a three part class on social media strategy. It was designed for the particular audience, which was business school students and entrepreneurs. The last slide provides a basic exercise for getting started on building a stronger foundation for your social strategy. I am revising the second two parts (Social Media & Implementation) for a more general audience to upload shortly. The class name has since been updated to “Social Business Strategy.” Please feel free to contact me should you be interested in learning more about this class and supporting materials.

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Social Business Strategy, Social Media Strategy, social optimisation, social optimization

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