Okay, so perhaps we do not need to go to the extreme of calling them or us dinosaurs. In fact, many clients referring to themselves as “dinosaurs” are not so old. They simply have a comfort level with the tools they are familiar with: paper calendars, email and newspapers. They may have adapted to the online version of their newspaper, and even do research using search engines. They might even order a book or two online. Their reference to dinosaurs being unfounded, for what they need is not savvy but comfort. So what is more comfortable than going back to being reminded that the base rules lie in what we already know, the ABCs:

A Authenticity
B Be Present where your intended audience is
C Consistancy encourages following
D Dynamic content is more engaging
E Edit entries before submitting
F Filter, you do not need to see everything
G Global reach, there is a big world out there
H Help others who are in need of answers
I Ideas, test them
J Just what you need, be selective about where and when to avoid “overindulgence”
K Knowledge is for sharing
L Link to that which adds mutual value
M Monitor what is being said about you (your brand)
N Networking, start with the ones you already have (face to face) and go from there
O Objectives, be clear on what you hope to achieve
P Policy, know what you want kept private and when
Q Questions, ask them
R Reputation, maintain yours with integrity
S Share
T Tools, use ones that simplify and automate where applicable
U User, all users ultimately are individuals
V Video, use it if you have it
W Watch your statistics
X Xenophobia, be wary of your own fear of the unknown, be open
Y You are a multidimensional being/organisation, expressing this is an asset
Z Zenith, you can achieve your maximum potential through more effective interactions

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Category:
simplifying social media, Social Media, social optimization

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