Social Entrepreneurs, as defined by Ashoka, are “individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change.” Let us encourage this behavior, as it is the individuals with the vision and willingness to take the risk that have the ability to create change. Kudos to those who are innovative enough to have discovered ways to create sustainable and profitable enterprises. They deserve our encouragement for providing a positive example for us.

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social entrepreneurship, social optimization

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