A social enterprise in the academic sense is one that has a vision that is socially motivated for improving peoples lives. This said, when presented with a social enterprise that has the potential for making a profit, it is somehow tagged as unethical or evil. I argue that we should encourage more companies to think socially and remember their vision, as often the original vision is socially motivated. Profit produces incomes and it encourages innovation of better goods and services.
Building 2BalanceU has been a passionate endeavor for me driven by the vision to make it happen. The best bits of inspiration I have been given have often been from a fleeting interaction with someone unexpected. Opening myself to new experiences and cultures has helped me to learn and become who I am. I wish to provide a tool to extend that opportunity to women around the world to share and learn from one another. It takes so little effort to share what we already know. And it can make all the world of difference to the receiver.
Remaining authentic in our actions is critical for credibility. We intend to make a profit, as it will help us grow to create a better tool to a larger more diverse audience, compensate us for our efforts, enable us support our partners in their efforts and remain viable. We believe that we can improve peoples lives, including our own, in a profitable social enterprise.