I arrived a couple of days ago in sunny California to get myself adjusted to the time zone before the Altimeter Group‘s Rise of Social Commerce event. I must say I have been quite looking forward to meeting like minds to discuss the future of social. I have been following their work for a couple of years now. Their professionalism and focus on the true social (not just the latest shiny tools, but the relationships, and how they impact organizations).

I had lunch today with Lora Cecere from Altimeter. Great to hear her story and what brought her to social and working from the enterprise side. From food chemistry to systems to social. Great stuff. Each is so unique and it is what makes this field so interesting. Thanks Lora. I look forward to meeting the rest of your team. I am sure there will be opportunities in the future for collaboration, especially with BOOST.

– Posted using BlogPress from my iPad

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