Heidi's Blog

The Rise of Video as a Social Tool

I was very inspired by watching this recent TED talk by founder Chris Anderson.  It speaks volumes to the importance of presence, awareness and the power of video sharing.  I have recently been working on a collaboration with two very talented individuals for leadership seminars to touch on just this.  With careful preparation, the delivery of complex messages can spread and grow.  Not everyone is comfortable in the spotlight, but many have stories to share.  Authenticity and Clarity in our stories, messages, word choice, objectives, and the impact of our non-verbal cues and as well as props usage can have an immense impact.  …

Hot Spots for Social

Okay, so I will admit it.  Sometimes I get to wishing that I was in Northern California enjoying being part of the Valley's pace, the face to face gatherings of like minds, the buzz of Social.  After all, I am not just a geek, but a people person at heart.  I am looking forward to taking part in the Rise of Social Commerce event hosted by Altimeter Group in Palo Alto.  I hope to get my social strategy community face to face and California fix there.  That is not to say there is nothing happening here.  The Öresund region is alive and buzzing as well.  Especially with organizations enabling collaborations like

What 5 Reasons why Social Strategy results in ROI

I have been immersed in social media policy design for the last two weeks.  The key seems to be more in finding clarity in both the definition and implications of social rather than the policy itself.  After all strategically, we are not simply referring to playing with the latest technology and connecting for the social feel-good factor.  Social is not just about communicating about the brand and products, but it is about the people that are part of the idea, the process, the product, the consumption and the profit of it.  Before we can effectively implement policies we need to explain the "why."  …

The Conversation Prism

Great graphic for continuing the conversation on social tools:

The Conversation Prism by Brian Solis and Jesse Thomas

How do you Define Social Media

Help me provide clarity in the definition of social media. We all have our own way of expressing what is social media, how it is used and why we should take part in the conversation. The results of this survey will be posted for all to learn from. The reason it is not in wiki, so that others can overwrite, is that there is an element of truth in each definition.

The best I have seen yet is that compiled by Brian Solis: “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”

Let's hear from each of you. How do YOU define it?
Discover the Art of Social Strategy (©2007, 2BalanceU AB)