Heidi's Blog

Twitter for Event Promotion

Recently I have been asked to provide some twitter tips to event organizers that I advise.  I thought it might be worthwhile sharing as this seems to be a common question.

First, Do you have a twitter id for your company? If so make sure you share it (widget for that at http://twitter.com/about/resources).  If not, you should. Keep it short like @BEbiz (short for Big Event Business) so that it is easy to re-tweet (RT) - share and spread. That account should tweet updates on speakers booked, events or interviews leading up the event, relative events and content, live statements at the event, RT others tweets about the event and related issues and post event comments as well as content related to the topic and people involved. …

You and Your Avatar

After two very real face to face events in the last month with completely contrasting groups, I am struck by the challenges and the opportunities they present.  My peers come from a highly technical world .  My clients and students come from two communities that are vastly different in their technical capacity and access to technology (for economic, education, cultural and infrastructure reasons). In one they are traditional senior leadership who are resistant to change.  In the other they are eager, often young, entrepreneurs and business students from both developing and developed markets.   …

Ah ha moment: Why Social Strategy?

Playing with some new tools to communicate the basics of why social strategy. Hope you enjoy this one. It is the very first of a coming series to accompany other interactive content.

Discover the Art of Social Strategy (©2007, 2BalanceU AB)