Heidi's Blog

#SxSW Social Media Offline

Ted Rubin said it well, as we sat for a coffee in the Hilton with the buzz of South by Southwest (#SxSW) moved around us.  "South-by is like Social Media face to face." Everyone had a twitter handle @ and a hash tag # to find them and what they do.  Celebrities and influencers have "followers", "friends" and "connections" visible in their entourages and their VIP access.  The refueling stations were gathering spaces for re-caffeinating bodies and charging multiple devices.  Contacts shared by the Bump App and new friends were made by bumping as you found space to sit for panels.  There was an App for everything, predominantly for iOS and Android (Apple iPhone and Google's development platforms). …

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