Published: 10 May 2010 in Svenska Dagbladet (SVD) -in Swedish
Like it or not – social media like Twitter, blogs and Facebook are becoming an increasingly important part of our lives. For those looking for a new job or dream of headhunted, they are also more than just entertainment. Few employers want to admit it but many do use Google in prospecting for the new recruits. Then you have to find the right information.
Heidi Forbes Öste, Adviser in communication and social media, usually recommends everyone to sit down and reflect on what they want to achieve and to decide how much time they want to spend. – Build a strategy. What do you want to communicate and with whom? Otherwise it is easy to spend a lot of time without actually achieving anything, “she says. 
There are a tangle of sites, and popularity changes over time. Heidi Forbes Östes advice is therefore to build a “base” 

– a profile, blog or website to which their other profiles pointing to. There you can collect information that an employer may need.
– Social sites often have a limited number of words, so it is good to have a place where you can follow in detail explain what you’re working with currently, what you know, what references you have and so on, for those who want to know more about you. 
Status update on ie. twitter or facebook you every time you post new information there, to bring attention to your post, “she says. 
For those who want to be perceived as an expert in their field, be visible and participate in relevant forums.” Post links to relevant forums in your status updates.
Mi Lennhag is a PhD candidate in political science at Lund University and the research on corruption in Eastern Europe. She blogs about her area of research, links to posts on Facebook and follow others with similar interests on Twitter. 
“I know it has been seen as an advantage when I have searched some job or wanted to write some stuff. When people have searched for a lecture, I have also been told that “we saw your blog and it gave a serious impression,” she says. For her, it has been a conscious strategy to be active in social media, and in addition it has led to the assignment, she also received a large network. 
“When something happens in Eastern Europe I go to my Twitter Feed where I have a collection of individuals whose reporting I trust. In my contacts, many people who have specific knowledge of Eastern Europe and I can quite easily contact someone to ask something specific, get feedback and disseminate research and lectures,”she says. 

Heidi Forbes Öste recommend everyone to go out on the web. “Even if you are a bit older and maybe just lost your job. Then it just in time to get started now! On LinkedIn you can post your resume, connect and network with old colleagues and get references (and provide them). You will be amazed at what contacts you have.  


Facts Guide to networking sites, three sites 
LinkedIn: A professional network where you can post your resume, contact information, references and more. 
Facebook: Social networking.Here you can socialize with friends, chatting, posting, uploading photos, etc.. 
Twitter: A micro-blog. Others can follow your brief updates, you can follow others.

translated from original article written in Swedish by Anna Roxvall (anna.roxvall@svd.se)
text in italics were edited with additional information for clarification

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Category:
Anna Roxvall, Heidi Forbes Öste, Mi Lennhag, Recruiting, Social Media, svd

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