More to come, as this is just Day One. I was particularly impressed and excited by Sara Robb O’Hagan’s call for turning insights into action and understanding behavioral change. Lo and behold, she even put in a push for mindfulness. Great stuff from the Equinox. Met some great characters today in the startup booths with passion and innovation burning strong. I just wish they would take Sonny Vu’s advice and design for more the market beyond men in tech. There is some pretty ugly gear out there. Ah, well, there is room for improvement, innovation and creativity. So that is exciting.