Measuring the Value of the Visual Practice, beyond Anecdotal Data

Thanks to the International Forum for Visual Practitioners for another inspiring event. We had a dynamic and exciting dialog about data and the importance of validating the field through a combination of quantitative and qualitative data on results. I must admit, I never thought I would be promoting number crunching, but it was highly satisfying to see the positive numbers to confirm what we believe to be true. As many found the lexicon from my report to be a helpful guide, I am placing it here for quick reference. Listening to the conversation and buzz of a field in fast growth, is exciting. I appreciate all of your support for the research and I hope you will continue to use the results and build on them. Enjoy!!
Lexicon of Visual Practice

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Interview on Research on Value of Visual Practice


130418 Rock the Monkey with Heidi Forbes Oste from Alphachimp Studio Inc. on Vimeo.

Thanks to Peter Durand at AlphaChimp Studios for a great opportunity to share my research with the visual practice community. The  video (click on image to right) shows the visual recording he did while we spoke as well as being able to hear the interview. He breaks it down into sections in his blogpost, if you only want to hear specific parts.:

I am glad to know that the research has been helpful so far to the community of practitioners. I hope it will help grow the field and the adoption of these practices in formal meetings and events. I am happy to share my research and further thoughts on the practice at events and meetings. If you have any research or materials that provide evidence, please share them.  Together, we can strengthen the argument. Education will lead the visual practice from a “nice to have” to “must have” in the first stage of planning.

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Research on the Value of Visual Practice


Click on the image to open the report on the research on the value of visual practice.

In the midst of my state of buried in books, research, work and (well) life, I was asked by a colleague where the link to my research on the value of visual practice could be accessed.  The data was posted, but my process and finding were written up and I have posted the pdf here to share.  It is a bit narrative on my process as that was the purpose of the submission, but there are some interesting resources and data.

In the 6 months between when this was submitted and now, there have been several great books and articles that further strengthen the argument for the visual practice. Additional research, mentioned in this paper, but submitted to a conference awaiting publishing mentions other forms, software-based in particular, as a complementary method.

My research with the visual practice, focusing on how it supports leadership and global teams using social technologies, continues as piece of my dissertation. Stay tuned for more in this space for that. I will post bits and pieces that seem worth sharing during the journey.

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Strategic Visualisation in Action on #vine

Thanks @Ilspiration for letting me share this Strategic Visualisation session on the impact of innovation based incubators. This visualisation was based on a one hour session. The photos were captured by Atelje Lena. Great to work with such talent.

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More Visual Communicators Needed

There is a sudden burst of interest in visual communication which has identified both a great opportunity and a challenge.  Where are you, how does one find you, and what else do you do.  I have several great things coming up that all could use more eyes, ears, pens and perspectives.  I see this is a wonderful chance to shout out and do my share as social strategist, a connector and an advocate for the doodle revolution.

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Learning Styles and Social Strategy

I made a promise to myself recently to be more true to that which I teach: the importance of learning, fun and visual communication. These are all elements of evolving as a social strategist. Searching for the best route to clarity: communicating complex concepts in easy to understand forms. Often when dealing with the global element of my work, verbal language and culture differences bring out the importance of seeking alternate approaches to achieving clarity. Read More

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