Social and Visual Leadership

The paradigm has shifted, and the learning curve is steep. Some will rise and some will fall. Social media marketing is only a small piece of the picture. Understanding that social is people, and people are not just our customers is a start to the journey.

Organizations are made up of people in many different roles. Their jobs require people both internally in the organization and externally in partners, product & service providers, new hires, investors, and so on. Relationships are what count whether business to business or business to consumer, it comes down to people.

Each person has a story that contains knowledge, experience, passions, interests, skills, and people.  Each individual is a unique part of the whole organizations and defines its collective story.  It is this story we share and grow in social technologies.  Leadership must take active part in the story for an organization to succeed in this new paradigm.

Social Optimization, the building and maintaining of MUTUALLY beneficial and effective relationships, is a key behavioral shift when mastering the Art of Social Strategy.  This does not come simply from balancing the gives and takes by counting interactions.  The behavior change must be a result of recognizing the value of all relationships as part of the whole.  It comes from understanding who we are (as individuals and organizations), what we have to offer and what/who we need and how to reach it/them.

Social technologies are tools that help us optimize this change in behavior when we learn how to best apply them.  They simplify our processes for supporting our networks and communities, receiving that support in return.  Sharing knowledge globally through different sensory stimulus has never been easier. It has evolved beyond text.  It is visual, interactive, musical and memorable. Language and time are no longer limitations for creating a global community of advocates.

Understanding who we are and who is part of our story is the first step of the journey.  How you apply social optimization is what will determine your success over the long haul.

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Cultivating Social Business Success

Cultivating social business success requires renovating your communications to find value in your human and social capital. 2BalanceU’s methodology of cultivating a landscape for maximum added value of social communications tools (dialog not broadcast based) implementation. Achieve balance between listening and broadcasting for success in the new marketplace.

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If We Build it They Will Come

Yes, well, the saying does say something along the lines of “if we build it they will come.” Unfortunately things are never quite that easy. Fighting the urge to be a perfectionist and avoid launching to partners before every little tweak and twist is complete. There will always be more we can do and things that can be improved. Just as that first day you send our daughters off to school with their hair and clothes seemingly perfect and a large smiles on their faces. We know they will come home with skinned knees and stories of adventure, both in success and failure. So, off she goes.

Of course, it would help if the newsletter function worked. So, we fix and tweak some more while they repair that function. We just hope when our girl comes home from school, her teachers and peers can tell us what we can do to improve ours and their experience. So, please go, test, take her for a spin around the playground. We promise we will listen to suggestions if there are improvements to be made. In the interest of avoiding myopic vision, it is time to get out of the house.

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Social Enterprise

A social enterprise in the academic sense is one that has a vision that is socially motivated for improving peoples lives. This said, when presented with a social enterprise that has the potential for making a profit, it is somehow tagged as unethical or evil. I argue that we should encourage more companies to think socially and remember their vision, as often the original vision is socially motivated. Profit produces incomes and it encourages innovation of better goods and services.

Building 2BalanceU has been a passionate endeavor for me driven by the vision to make it happen. The best bits of inspiration I have been given have often been from a fleeting interaction with someone unexpected. Opening myself to new experiences and cultures has helped me to learn and become who I am. I wish to provide a tool to extend that opportunity to women around the world to share and learn from one another. It takes so little effort to share what we already know. And it can make all the world of difference to the receiver.

Remaining authentic in our actions is critical for credibility. We intend to make a profit, as it will help us grow to create a better tool to a larger more diverse audience, compensate us for our efforts, enable us support our partners in their efforts and remain viable. We believe that we can improve peoples lives, including our own, in a profitable social enterprise.

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Making a Difference

We all want to make a difference with our actions. Whether the difference goes noticed or not may be where we vary. 2BalanceU is build with the vision of empowering women through knowledge to create stronger communities, families, countries and naturally individuals. This is all about making the world a better place and allowing us to enjoy both the process and the result.

Why then should we not have the opportunity to make a difference in our own way, whether big or small? We enable women to discover the resources available to them and to rediscover themselves as a resource for others. This is critical to the way women interact. When moving through our lives, transitions often lead us to unknowns. We want to connect to other women who can relate and who we can trust in their opinions. Our time is precious, so we want good answers fast. Juggling everything from career, home, aging parents, staying fit and intellectually stimulated, relationships, travel to life’s unexpected occurrences, we can help each other be strong enough to take the dips and enjoy the rises.

As leaders in our communities, we must recognize that whether in a leading or supporting role, our balance is critical. Like an infectious smile, we can teach our communities, both professional and personal, to thrive on balance. With balance, we can achieve far more, with greater satisfaction. It is this balance that we strive for.

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