Understanding Motivation and Consciousness


The counsellor explained my Meyers-Briggs (MBTI) and Strong Interest (SII) Inventory scores. “INTJ, well suited for leadership,” she said.  I would do well in marketing or advertising, something senior, she continued.  What came next was like listening to a fortune-teller, especially as I consider where I am now, 20 years later.  I would definitely get a PhD, someday.  I am not sure whether the telling directed my path or my personality itself.  But here I am at “someday” in my journey to PhD.

Tools, tools, tools, they all seem the same.  Each provide a little more insight into where we are best/worst suited to work, what kinds of roles we would/wouldn’t be good at, what we should/should not do and so on.  The tools have not changed much in the last two decades.  Since then, social technologies have changed the roles and requirements of leadership to one more dependent on relationships. I set out on this stage of my journey to understand the tools currently used to measure leadership potential and their ability to accommodate this evolution.  For the purposes of this post, I will focus on the Strength Deployment Inventory (SDI).

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Learning Styles and Social Strategy

I made a promise to myself recently to be more true to that which I teach: the importance of learning, fun and visual communication. These are all elements of evolving as a social strategist. Searching for the best route to clarity: communicating complex concepts in easy to understand forms. Often when dealing with the global element of my work, verbal language and culture differences bring out the importance of seeking alternate approaches to achieving clarity. Read More

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Social Strategy in Global Context

Perspective is thrown at me like a rocket.  Next week I fly to Addis Ababa, Ethiopia to present a workshop on Social Strategy for Women Entrepreneurs.  For those of us from developed and highly connected countries (myself living in Sweden), let me put this into context. According to the Internet World Statistics, Ethiopia has the lowest rate of Internet and Mobile penetration in the world (0.4% of 28 Million people).  There is one national telecom provider, ETC, which politically filters ( censors) content.  The GNI per capita (annual individual income) is $280 (no, it is not missing a zero). 
That said, there is a concerted effort to create change and leapfrog growth via access to knowledge, education and new business through the Internet.  They are making strides in privatizing the telecommunications and building up infrastructure.  CyberEthiopia reports on progress and access such as IT programs at the universities and companies are gaining momentum.  These people are thirsty for knowledge and the desire to connect.  

I am very excited about this opportunity to learn from them and to share what knowledge and tools that I can to help them in their journey.  My greatest challenge is to provide context within realistic means for their achieving their goals.  My workshop will begin with the importance of strategy and “base social rules” for engagement.  The sections are as follows:


The advantage they have is to not get caught up in the latest and greatest app or widget (which quite frankly is refreshing, teaching twitter is not really what strategy is about).  We can focus on the most essential tools and elements of strategy that cultivate a business that is prime for whatever social tools they can gain access to.

I look forward to writing more on this experience after my return. What are your ideas with how we can influence change and help them succeed in their efforts to leapfrog to catch up?

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