#sketchnotes Brand Innovators Summit on Social Commerce #bisummit

Brand Innovators are at it again assembling an ever inspirational and fun group to share best practice, talk about the future and have great fun. Thanks Ted Rubin for inviting me to join the conversation. It was a great event with much to think on. The day was filled with creating new stories with Liza Sperling of Tongal, Judy Chan of Livescribe, Susie Weitzman, Kristin Kosglow of Chango and reconnecting with Brian Solis, Bryan Kramer and of course, Ted, to the sharing insight of B. Bonin Bough of Mondelez, Jennifer Sey of Levi’s and many more. I hope you enjoy my sketchnotes, they are more fun when one can share and continue to build on the stories they tell. I look forward to many more. I only wish my iPad battery had lasted the entire event, and that I had to leave before the real fun got started. Until next time!

Note: If viewing on an iOS device, here is the direct link to view on Flickr https://www.flickr.com//photos/forbesoste/sets/72157644489418614

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Reflections and Sketchnotes from SxSW Interactive 2014

SxSW Interactive is wrapping up and I head home with food for thought. I am excited about the progress in both the development of and integration of social technologies. We’re not there yet, but things are certainly looking up. One always has to be reminded after an event like this that these are early adopters. We must not be myopic as to our understanding of who is using and how they are using social technologies and media. Here are some quick recaps of the highlights and sketchnotes from my SxSW this year…

Brand Innovators Summit with Ted Rubin, Ajay Ramachandran of Dynamic Signal, Bryan Kramer author of Human to Human, Jon Peters Digital Sniper (love this title), Susan Emerick author of The Most Powerful Brand on Earth, Tiffany Tuell of Hitachi Data Systems and Sabrina Stoffregen Director of Intel Ambassadors. Changemakers discussed how social can humanize communications and organizations. Understand your advocates and ambassadors, listen and give them what they want and help them share well.

Yahoo! Flickr designers Andy Law and Shaun Forouzandeh. Flickr moving to more dynamic interactive community with photoshop in your pocket for sharing your best side.

Nilofer Merchant and Rachel Sklar‘s session on Hacking Privilege. Sheryl Sandberg’s Lean In opened the dialog by laying the cards on the table. Play wisely by believing, belonging and becoming. Listen and create value that only you can provide – Onlyness. Be extraordinary!  Great continuing the conversation with these dynamic ladies.  Check out Nilofer’s book  New Social Era.  Nice work Rachel with  li.st and Change the Ratio and kudos for your passion for visibility and opportunity for women in tech & new media.

Neil de Grasse Tyson keynote of Cosmos on the Cosmic Perspective. We are special because we are the same. Be curious and never cease wonder.

The future of wearables and evolution of communication with Christina Mercando of Ring.ly, Koichi Yamamoto, Takahito Iguchi of Telepathy and Marco Tempest the virtual magician. Marco, love the magic! Christina, gotta have the ring! Takahito, looking forward to experiencing your discreet device. Wow! Impressive work that brings much thought to the future of wearables. Discreet, Funtional, Magic – BRINGING BACK PRESENCE

Hardwiring the Brain with Ariel Garten of Interaxon, Andrew Smith Lewis of Cerego and Jan Plass from NYU had a great session on tools for understanding the brain’s processing on inputs evolves the development of user design and mindfulness to superpower our brains.

Sketchnotes Flickr designers SxSW by @forbesosteMalmö in Austin at MashBashSketchnotes on Hacking Privilege at SxSW by @forbesosteSxSW 2014 by @forbesosteSketchnotes Neil deGrasse Tyson from Cosmos keynote at SxSW by @forbesosteSketchnotes on Next Evolution in Communication at SxSW by @forbesoste
Sketchnotes on Hardwiring the Brain at SxSW by @forbesosteJess3 ever present at SxSW 2014 by @forbesosteBefore the onslaught SxSW 2014 by @forbesosteSketchnotes Brand Innovators Roundtable SxSW by @forbesoste

SxSW 2014, a set on Flickr.

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Video as a Game Changer

I was very inspired by watching this recent TED talk by founder Chris Anderson.  It speaks volumes to the importance of presence, awareness and the power of video sharing.  I have recently been working on a collaboration with two very talented individuals for leadership seminars to touch on just this.  With careful preparation, the delivery of complex messages can spread and grow.  Not everyone is comfortable in the spotlight, but many have stories to share.  Authenticity and Clarity in our stories, messages, word choice, objectives, and the impact of our non-verbal cues and as well as props usage can have an immense impact.  We can no longer hide in the corner office as leaders, founders and innovators.

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What is “Social” and why do I care?

Driven by the belief that knowledge is power and sharing is powerful, I dedicate my work to creating better understanding of the social tools that enable sharing of knowledge both in organizations and their stakeholders. The global benefit will be a greater use of knowledge resources to stimulate development and more effective and sustainable growth. Social begins with people.

The tools available today from new media to global networks and their events provide us with the ability to have far greater reach and impact with our social interactions. Handled wisely with strategic forethought, each one of us has the power to be a change-maker. With the right social strategy each organization has the power to make the world a better place, while improving their bottom line.

Social tools are not limited to new media or social media. They are the social interactions we have face to face that we support through online interactions. They are the communities we choose to support and participate it. They are the relationships that we develop and nurture over time that define us and the people that we interact with. They are the opportunities to interact with like minded people. When we understand how to use them more wisely.

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Growing Business Through New Media for Entrepreneurs

Here are the slides from my presentation at the Global Summit of Women in Beijing last week. The panel was titled Growing your Business through New Media. The other panelists were Bobbi Dangerfield from DELL and Kristina Bouweiri from Reston Limousine.

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Get hired using the Web

Published: 10 May 2010 in Svenska Dagbladet (SVD) -in Swedish
Like it or not – social media like Twitter, blogs and Facebook are becoming an increasingly important part of our lives. For those looking for a new job or dream of headhunted, they are also more than just entertainment. Few employers want to admit it but many do use Google in prospecting for the new recruits. Then you have to find the right information.
Heidi Forbes Öste, Adviser in communication and social media, usually recommends everyone to sit down and reflect on what they want to achieve and to decide how much time they want to spend. – Build a strategy. What do you want to communicate and with whom? Otherwise it is easy to spend a lot of time without actually achieving anything, “she says. 
There are a tangle of sites, and popularity changes over time. Heidi Forbes Östes advice is therefore to build a “base” 

– a profile, blog or website to which their other profiles pointing to. There you can collect information that an employer may need.
– Social sites often have a limited number of words, so it is good to have a place where you can follow in detail explain what you’re working with currently, what you know, what references you have and so on, for those who want to know more about you. 
Status update on ie. twitter or facebook you every time you post new information there, to bring attention to your post, “she says. 
For those who want to be perceived as an expert in their field, be visible and participate in relevant forums.” Post links to relevant forums in your status updates.
Mi Lennhag is a PhD candidate in political science at Lund University and the research on corruption in Eastern Europe. She blogs about her area of research, links to posts on Facebook and follow others with similar interests on Twitter. 
“I know it has been seen as an advantage when I have searched some job or wanted to write some stuff. When people have searched for a lecture, I have also been told that “we saw your blog and it gave a serious impression,” she says. For her, it has been a conscious strategy to be active in social media, and in addition it has led to the assignment, she also received a large network. 
“When something happens in Eastern Europe I go to my Twitter Feed where I have a collection of individuals whose reporting I trust. In my contacts, many people who have specific knowledge of Eastern Europe and I can quite easily contact someone to ask something specific, get feedback and disseminate research and lectures,”she says. 

Heidi Forbes Öste recommend everyone to go out on the web. “Even if you are a bit older and maybe just lost your job. Then it just in time to get started now! On LinkedIn you can post your resume, connect and network with old colleagues and get references (and provide them). You will be amazed at what contacts you have.  

Facts Guide to networking sites, three sites 
LinkedIn: A professional network where you can post your resume, contact information, references and more. 
Facebook: Social networking.Here you can socialize with friends, chatting, posting, uploading photos, etc.. 
Twitter: A micro-blog. Others can follow your brief updates, you can follow others.

translated from original article written in Swedish by Anna Roxvall (anna.roxvall@svd.se)
text in italics were edited with additional information for clarification

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Expert: Companies miss chances on Twitter

several people have asked me for an English translation of the article by Thomas Lövgren in Metro Teknik (22 April 2010) So here, it is.  I hope the translation is ok.
Many companies have no strategy when they use social media, according to advisers. A clear policy is needed to encourage businesses to make better use of employees’ social skills.  Social media is a buzzword reminiscent of blogs, micro blogs and Facebook. For many, social media is a way to talk with friends and meet people with similar interests.
This is also a the perception that many companies have. But it also means that companies are in danger of missing out on the opportunities social media can offer, “says Heidi Forbes Öste, Adviser in communication and social media.
Companies with a clear strategy would be able to channel the workers’ social skills in order to gather tips, information and establish important contacts.
Each company also has a background story, to attract people through social media, it is important that the story be communicated clearly. 
– It is important to know who they want to be, to explain their company’s identity, “says Heidi Forbes Öste.
For employees to use social media at work requires a vigorous but brief policy so that people know what they can say and not say.
– If it is ten pages long, no one reads it says Heidi Forbes Öste.
Heidi Forbes Öste’s five tips to consider when investing in social media in your business.
1st Have a strategy that clearly communicated internally.
2nd Invest only in social media, that are value added for your business.
3rd Be consistent and relevant with information that employees use externally
4th Be patient: Building relationships takes time.
5th Social media should affect all areas of the organization to get the best returns.
6th Invest in one’s own social platform, where employees can share information and knowledge internally that is accessible to all employees where relevant.

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10 Truths about Social Strategy

1. You must cultivate an environment of trust for social tools to be effective.
2. Social requires people interacting, the tools enable the interaction.
3. People are individuals, effective social draws on their strengths and passions.
4. Social impacts every part of your business that is not automated by a machine.
5. You do not have to be a “people person” to be successful in social business.
6. Listening is more than monitoring.
7. Social tools are not just on-line, they begin with face to face interactions.
8. The extensive power of social is in engagement and resonance.
9. Communities do not get authentic commitment by force, but rather by seeing value.
10. Social strategy must be aligned with your business strategy.

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Cultivating Social Business Success

Cultivating social business success requires renovating your communications to find value in your human and social capital. 2BalanceU’s methodology of cultivating a landscape for maximum added value of social communications tools (dialog not broadcast based) implementation. Achieve balance between listening and broadcasting for success in the new marketplace.

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Don’t Waste Your Time on Social Media

Don’t waste your time on Social Media. Make your interactions count. Having a clear Social Strategy and policy for your employees (and yourself) means the difference between return on your investment and sunken cost and time. Before opening the floodgates consider these steps:

Create a clear policy on what type of social media interactions are within the professional area of your employees. For example, human resources, should be using Linkedin and Facebook to review potential new candidates. They should also ensure that the company listings are current and appropriate. A great example is Boston based recruiting company Hollister staffing, where they are also active in groups for seeking new candidates from the experts.

Divide time between monitoring, replying and feeding. Some of this can be automated, and the tools are improving for monitoring. Be careful to keep it authentic. Too much automation in reply and feeding can have a reverse effect. One company to watch that is doing some interesting things here is Stockholm based Springtime. They do the filtering and deliver to the appropriate expert within your organization.

Keep it professional: When on the company twitter account, posts should be relevant and of interest. Share articles of interest to show your keeping current. When posting news, always link back to company blog or website. Provide time constraints. Keep the talk clean, limit slang and avoid swearing. Jeff Bullas in Sydney has written several great blog entries about the importance of linking back.

Learn how to use social media as a resource for new information both pre-existing and that which comes from requests. Teach your employees to do the same. The more clarity you have in your policy for social media use in the workplace, the more effective your team will be. They will thank you for it and you will see the results.

It is helpful to always remember that social media and networks are tools for knowledge sharing in a dialog, not simply new media channels. The sooner you create a clear policy for use, the better off you and your organization will be.

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