More to come, as this is just Day One. I was particularly impressed and excited by Sara Robb O’Hagan’s call for turning insights into action and understanding behavioral change. Lo and behold, she even put in a push for mindfulness. Great stuff from the Equinox. Met some great characters today in the startup booths with passion and innovation burning strong. I just wish they would take Sonny Vu’s advice and design for more the market beyond men in tech. There is some pretty ugly gear out there. Ah, well, there is room for improvement, innovation and creativity. So that is exciting.
I made a promise to myself recently to be more true to that which I teach: the importance of learning, fun and visual communication. These are all elements of evolving as a social strategist. Searching for the best route to clarity: communicating complex concepts in easy to understand forms. Often when dealing with the global element of my work, verbal language and culture differences bring out the importance of seeking alternate approaches to achieving clarity. Read More
Thank you, Anders for an inspiring presentation. A great view on the future of publishing and consumption of “books.” Having been in recent talks about how to present the perfect interactive e-book (which I hesitate to call a book) for the Art of Social Strategy’s release, this was particularly of interest.
More to come later on this,… hint: exciting meeting with a musicologist today to look into other methods of learning. Very interesting….
Ted Rubin said it well, as we sat for a coffee in the Hilton with the buzz of South by Southwest (#SxSW) moving around us. “South-by is like Social Media face to face.” Everyone had a twitter handle @ and a hash tag # to find them and what they do. Celebrities and influencers have “followers”, “friends” and “connections” visible in their entourages and their VIP access. The refueling stations were gathering spaces for re-caffeinating bodies and charging multiple devices. Contacts shared by the Bump App and new friends were made by bumping as you found space to sit for panels. There was an App for everything, predominantly for iOS and Android (Apple iPhone and Google’s development platforms). Those who didn’t have one were quick to add “coming soon!” in their pitch. The few lucky/patient who braved the cues at the temporary Apple Store downtown picked up the new iPad2. Those of us willing to wait were mostly from overseas, knowing that it would be a while before they reach our markets.
After nearly a week of intensive panels, networking and checking out what is new and coming in interactive, I am excited about the future. As in any trade conference, it is easy to get myopic. Is everyone as uber-connected as this gathering of industry professionals often referred to as “geek fest”? Essential to remember that in order to rise above the 8% of “active” social media and smart phone users there will need to be continued expansion and development of infrastructure, accessibility, internationalization, aggregation and filtering. Cultural implications for organizations, leadership, and education systems will require greater outreach, training and better user-interfaces for the non-technical. Communications is changing, the tools are developing and I am very optimistic about their direction as long as we improve design for those who are already technically un-inclined. The more social the tools become, the simpler the interfaces, the greater access to tools that work in different environments for wider needs and people the possibilities are boundless.
Here are some of my tweets from during the last few days in Austin at SxSW:
Fellow #sxswi delegates, Don’t forget to listen /measure outside of the bubble too, 92 still not active in social media/ smart phones
Don’t calculate the ROI of relationships, not rich enough data, use dashboards -@jenvandermeer #mroi #sxswi
Wall street- customer lifetime value is not something the street cares about @janvandermeer#sxswi #mroi
Thanks @jenvandermeer from @dachis for a very entertaining presentation on the ROI of relationships #mroi #sxswi
Great conversation with @globewomen, looking forward to a great #GSW11. Thanks Irene
Confirmed speaking at #GSW11 in Istanbul. Looking forward to more inspiring conversations in May.
Just first did my Skype video meeting on my #iPad2, followed by call with kids, paid for itself already 🙂
iPad 2 Shortages Hit Web & Retail Stores http://t.co/3H9J5TM via @mashabletech @mashable
Achieving net-neutrality requires consumers raising their voice, speak up! @~BarryDiller#SXSW
The Internet is a miracle @~BarryDiller #SXSW
Make the truth your weapon and your strength @ch3ryl #pplpwr #SXSW
Overcome Fear of showing of your authentic self. What if it freaks out the white people @ch3ryl# #SXSW #pplpwr
Great talking to @michaelblonde of @commondeeds definitely an App to follow! #SXSW
Self-definition: own your space, name it and be proud of it @funkybrownchick #pplpwr #SXSW
CPM should die -@Jasonfalls #smaroi #SXSW
Unless you married your spouse 3 minutes after meeting them, understand relationships take time @Jasonfalls #smaroi
even data that is infinitely measurable isn’t infinitely perfect. Must measure over time@Jasonfalls #smaroi #SXSW
Better measurement tools are the next big thing to come @Jasonfalls #smaroi #SXSW #swesxsw
@Jasonfalls monitoring the conversation, consider not everyone is online having conversations, ask your customers #SXSW #smaroi #swesxsw
Getting ready for first panel on measuring social media #sxsw #swesxsw #smaroi
Balance between friend and general recommendation, why of results are key #bettersearch #SXSW #swesxsw
Are we losing serendipity? #bettersearch #SXSW #swesxsw
privacy in social search; consider value-add, but need consent, control @barneyp#bettersearch #sxsw #swesxsw
Mood-based search for things to do. understanding intent for search w/Moodfish #bettersearch #sxsw #swesxsw
Simon alpha recommends, allows customization @barneyp #bettersearch #swesxsw #sxsw
Web-> social -> interest -> inferred interest graph @barneyp (Bing) on #bettersearch #swesxsw #sxsw
Google Hotpot integrating social/location/recommendations #better search #swesxsw #SXSW
@charleneli KLM during volcano, FB direct response realtime
Evolution from information to relationship economy – @debs #behuman #SXSW
Congratulations @pblackshaw ! You are going to love Vevey! Welcome to my side of the pond.
Without new social contract, trust is fragile – @debs #behuman #SXSW
Technology changes, humans don’t @debs #behuman #SXSW
Driven by the belief that knowledge is power and sharing is powerful, I dedicate my work to creating better understanding of the social tools that enable sharing of knowledge both in organizations and their stakeholders. The global benefit will be a greater use of knowledge resources to stimulate development and more effective and sustainable growth. Social begins with people.
The tools available today from new media to global networks and their events provide us with the ability to have far greater reach and impact with our social interactions. Handled wisely with strategic forethought, each one of us has the power to be a change-maker. With the right social strategy each organization has the power to make the world a better place, while improving their bottom line.
Social tools are not limited to new media or social media. They are the social interactions we have face to face that we support through online interactions. They are the communities we choose to support and participate it. They are the relationships that we develop and nurture over time that define us and the people that we interact with. They are the opportunities to interact with like minded people. When we understand how to use them more wisely.
“Honesty, integrity, cooperation, collaboration, partnerships that mutually benefit and respect, public engagement, accountability, transparency, role models, knowledge sharing, perspective.“ These are all words that we are hearing repeatedly in the common theme of the Global Summit of Women in Beijing . From Maud Olofsson, Deputy Prime Minister of Sweden (so glad to see her here as a role model for Swedish women professionals) to Rosie Rios, Treasurer of the United States, to Wang Lili, Senior Executive Vice President, Industrial and Commercial Bank of China in their session on Global Mega-Trends of the Economy to the Leading Corporate Change CEO Forum with Microsoft, Haier, Boeing, Korn Ferry execs all leading the call for action. This is no small talk. It is not whining about problem, it is talking about solutions. They mean business when it comes to making the case for change and how it can happen.
The solutions and themes share something at the root: SOCIAL. I came here not only to speak on Growing Business through New Media, but also to see what women of influence are talking about and to whom. Who are the companies that are investing in making a difference through engagement and CSR? I want to know which companies and organizations realize and walk the talk to the 50+% of their market and 80% of their decision makers on the purchase of their products and services. They come together here to make a difference and it is resounding. As an advisor on social strategy I believe it is critical for companies and organization to get involved in people not just the technology they use and platforms of networking.
This is just the first morning, but I am glad to be here and will be writing more as the event continues. My connection is limited, so I will work with what I have got. Pictures will be posted when I return to Sweden and my beloved unrestricted access and bandwidth. Some things we just take too much for granted. (It will be nice to get back to the balance with men too, a little too much estrogen can be a bit overwhelming.)
written on Day One of the Global Summit of Women in Beijing, but unable to post until now. More to come…