Brilliantly presented the Q-Day conference exceeded my expectations. To keep on topic with this blog on social optimization, I will not go into great detail on the speakers of wither Q-Day or the second day of Innovation in Mind. Instead I will share a few lasting impressions.
Live interaction that is shared via SMS/MMS and then posted on side screens was innovative and engaging. Thank you to:
- Susan Blackmore for pointing out the gorilla in the room, but also reminding us that if we do not need to see him it may not matter. Externalities can simply be distractions when we need to focus to complete a task.
- Germund Hesslow for reminding us that mistakes can be creative and that “he who never makes a mistake has never made a discovery.” Innovation comes from , according to Goethe, 10% inspiration and 90% perspiration.
- Anders Persson for amazing us with the depths to which we can see the invisible , solving problems we didn’t realize were there in a non-invasive method.
- Kary Mullis for pointing out that monthly reports can kill creativity and that innovation that breaks limits and expectations often requires creating one’s own smokescreen.
- Spencer Tunick for helping us understand that a day in jail is a small price to pay for creative expression.
The last week has been full of conferences and little time to reflect. Starting with Q-Day and Innovation in Mind in Lund and followed by TEDxStockholm. Each of these had both face to face elements that I have tried to reflect and capture as well as social media tools applied to create greater interactivity with the participants. Q-Day did this particularly well with mobile texting tools integrated into the scene.
- Bengt-Åke Lundvall – Great to have innovation and creativity officers representative in EU, but missing measurement of entrepreneurs and SMEs (and noticeably missing women). The audience was particularly disturbed by the “old men” representation of creativity, and did not hold back from expressing it on the message boards. Seems he forgot his audience when creating his message, as these were predominantly innovators and entrepreneurs, not politicians.
- Henry Chesbrough – On open innovation, great modeling for critical element of capturing spin out and spin offs in innovation process. We must figure out better models for Yours/Mine/Ours and Intellectual Property. This “open” aspect of collaboration is certainly a great deal of what “social” strategy is about.
- Nikolaus Franke – Finally simplified explanations of User Innovation (user gets benefit from using, not selling) and the importance of applying information from test users in analygous markets. Brilliant. This is true social optimisation in R&D. Understanding that the users are not always obvious and neither are their motivators for innovation is critical. Great examples of toolkit development to simplify users participation in R&D both from online t-shirt design to watch design. Reminded me a bit of the Timberland customized boot or Ralph Lauren custom polo short applications. But the data on what the user was willing to spend on individual customization was quite interesting (nearly twice).
- Sahar Hashemi – Was a brilliant presenter. She shared her story on the founding of Coffee Republic with such authenticity that she engaged each and every member of the audience. Her message was clean and clear and inspiring for everyone fearing taking the entrepreneurial leap, she left them feeling they could do it and as she says “the net will appear.”
- Clay Shirky – I will write more on his presentation in a separate entry, as his work is so critical to understanding the impact of communities and users. It was a delight to see him present and to meet him afterwards.
- Eric von Hippel -Spoke of Lead User Innovation (user who innovate to solve their needs at private expense & the freely reveal their innovations) and the difference with User Driven Innovation (otherwise known as, Market Research) and the importance of recognising that over time fewer users can compete with user collaboratives. This was a great example of how SMEs and Entrepreneurs have an advantage in the new marketplace using effective social strategy.
- And finally the panel that (from a social strategy perspective) accentuated the importance of collaboration and partnership as well as the power of listening to analygous markets. (ask listen, learn)
My reflections are from a social strategy perspective, but keep in mind there was so much more. More to come…
Enjoy the fabulous opening to Q-Day while I try to edit together footage from great presentations on innovation, creativity and conscience byHesslow, Persson, Mullis, Tunick, Albertson, Blackmore and Bushnell.