Twitter for Event Promotion

Recently I have been asked to provide some twitter tips to event organizers that I advise. I thought it might be worthwhile sharing as this seems to be a common question.

First, Do you have a twitter id for your company? If so make sure you share it (widget for that at If not, you should. Keep it short like @BEbiz (short for Big Event Business) so that it is easy to re-tweet (RT) – share and spread. That account should tweet updates on speakers booked, events or interviews leading up the event, relative events and content, live statements at the event, RT others tweets about the event and related issues and post event comments as well as content related to the topic and people involved. (It can also feed into your Facebook, Community and LinkedIn pages, if you have them.)

Next, make sure your event has a hash-tag (#) and that everyone knows about it. That way you (and participants) can track any tweets about it using the simple search functionality in twitter. For example, use #ABE11, short for A Big Event 2011. Post it on your site and place reminder in all communications to use the tag (as well as at the conference for live coverage).

Third, You can insert the feed from all tweets using the hash-tag (#ABE11) onto your website so that all conversations are tracked and shared. This is an easy widget that can be found at

Fourth, be sure you get your presenters and sponsors twitter id’s, if they have them, and put them in the program. It helps those who are tweeting to assign content to the presenter. Each time you book a speaker is an opportunity to cross promote so be sure to share your twitter id and hashtags and make sure you “follow” them on twitter too. You might even create a list of your speakers in twitter so others can follow them.

And fifth, but VERY important. Make sure your venue has decent wifi coverage and that people know how to get on if there is a code. Test it too.

Good luck and enjoy. Remember to listen as well as tweet. True balance is from give and take. Nobody likes to follow a pure self-promoter. Keep it in context and off you go.

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Rebuilding to Launch

We are finally getting to the countdown steps of being able to launch the user site of 2BalanceU. It has been over two years since the idea of a better way for knowledge sharing struck me. The last two years have been devoted to building a global network of organisations and network leaders, designing and developing a user friendly tool, traveling far and wide speaking with and (more importantly) to listening to women. The journey has just begun in many ways, but we are getting closer to the major milestone of launching to the member level. It is time for me to sit down and write to all the wonderful people I have met in this journey to tell them the time has come to share with their communities. We shall reconnect over the conversations we held whether in living room, a conference hall or an airplane aisle.

We are sure there will be cause for celebration as well as more fires to put out. I, for one, am quite looking forward to using 2BalanceU for a way to get to the resources I sought when this all began. Of course, the resources I seek are slightly different now. I no longer am “in transition” in the sense of going from inactive in the workforce to active. I still have transitions of my own to seek guidance for. I have learned many lessons through building 2BalanceU, but finding competent people both willing and able to commit to the vision has been the greatest challenge.

Reconnecting with our advocates and building our organisation while we get through the final stages of development and launch is more than a full time endeavor. I do hope you will bear with us as we may not be as prolific on the blog. But we are far from quiet. We are just focusing our energy on developing the core one to one quality relationships that make a network work (both personally and professionally). You may hear the buzz as far apart as China or Chile. Feel free to pass it on. We are here, we look forward to launching full and strong with a site that will exceed your expectations and hopes.

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