Anders Mildner on E-books

Ander Mildner on E-Books

Anders Mildner on E-books

Thank you, Anders for an inspiring presentation. A great view on the future of publishing and consumption of “books.” Having been in recent talks about how to present the perfect interactive e-book (which I hesitate to call a book) for the Art of Social Strategy’s release, this was particularly of interest.

More to come later on this,… hint: exciting meeting with a musicologist today to look into other methods of learning. Very interesting….

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What a “User” looks like

This is such a beautiful depiction of what social media can do and who is our “user.” I came across this British Telecom (BT) advertisement from 2002 in searching for images to add to a class I am teaching on social optimization. Talk about engagement, they certainly got me (but not for using their services). I certainly took the time to share the advertisement with my community of social media people. What I found fascinating by the commentary on this YouTube posting was that it was mostly based on “the making of” There were people who were in the advert, and others who “knew people in the advert.” But the content message was not commented on. And yet, despite this advert being over seven years old and made for television, it is now being used by people like me, via YouTube, as content to explain the power of social media. The individual who posted it is not even connected to BT (at least it seems). Something is far more sticky in that…

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Storytelling for Impact and Resonance

We are writing our own stories everyday, whether we take pen to paper, fingers to keyboard or tell it to a friend/ colleague. These are the stories that are woven into those of others. From individual letters to condensed newsletters, we evolved to the email and online newsletters. Creating websites and blogs and connecting through online communities spreads our stories to further corners of the globe. But, have the stories gotten lost? Do we remember to share how they impact our lives or others, rather than just the latest sales pitch or annual reports, what we ate for breakfast or what we are reading.

In pulling together the cases for my book, I am more determined than ever to tell the story from the impact perspective. How does social media effect our lives and our businesses. I am one individual with many roles which affect how I am impacted by any story. I, the shareholder, the executive, the speaker, the teacher, the developer, the social entrepreneur, the writer, the mother, the wife, the sister want to write a book that I would enjoy reading, that will resonate. I interview the people behind the case studies and hear the experiences and misadventures with social media and social networks. These speak to me with far greater resonance than the case studies. After all, “social” is about people. So, I am changing my strategy in collecting content. I will interview and collect stories of impact. These stories need to be shared. They are real. They impact our lives, our communities, our businesses and our futures.

Has social media or your involvement in social networking had an impact on you, your business and/or your community. Please tell me your story. Let me interview you to share it with others.

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Jason Goldberg on RandD and Social Media

Jason Goldberg speaks on “Ship It” concept.

This is a powerful example of how we should be developing our strategies to incorporate social media in all stages in the future. Social media is not just for marketing and brand building. Unfortunately this will not embed in my wordpress blog due to the host of the video. But I highly recommend taking a moment to follow the link and watch this piece.

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Jason Goldberg on R&D and Social Media×314/swf
This is a powerful example of how we should be developing our strategies to incorporate social media in all stages in the future. Social media is not just for marketing and brand building.

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The Beauty of Faces

The significance of attaching a face to a name cannot be forgotten. We get so involved in our interactions on-line we create relationships that are different from those that are “real.” We participate in networks that connect us to people and organisations with shared professions, interests or ideals. We connect with those that have shared backgrounds, experiences, education, or needs. More often now we are so busy that we struggle to find time to keep up, so we focus on our core group. Yet, we must remember the richness in the diversity of our interactions beyond the core and their ability to provide a platform for learning and growing. I am honored to have such a rich diversity in my extended network that continues to fuel my curiosity and growth. Each link began with a face that starts the relationship.

While on my recent trip to New York for meetings of Business and Professional Women International, a face to face network that I am active in (which I will write about next), I connected with several old friends that are friends of mine on a particular on-line network as well. In fact, these were friends that two of the three I had not seen in over 20 years, but had recently reconnected on-line. We had a delightful time catching up on our lives in the “gap period” for ourselves and other shared friends, laughing about our shared memories and talking about our dreams for the future. At the end of our meeting, we realised that they all knew each other, also from many years past through different connections, and two of them were already connected on-line only. Although they all live in the same city, they had never connected. (So of course, being the network obsessed person I was, I had to do so).

In my presentations on best practice for using social media, I often speak of the importance of enhancing an initial face to face contact with on-line interaction to maintain connections. It was reassuring and fun to be reminded of the ability of social media to complement “real” relationships. But this little “experiment” in practice was quite validating for me.

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Twittered Out

Given my current research on the efficient use of social media as both a personal and professional tool, I spend far too much time monitoring and using social media tools. I am increasingly bothered by Twitter-like messages. I certainly believe that less is more, but is it really necessary to tell everyone you are waiting in a cue for ice cream? I must admit, I have been known to enter tidbits on my Facebook wall presenting the ”me” beyond my professional self. We are, after all multi-dimensional beings. But without turning all notifications off (which the average social media user never bothers to learn how to do) we are getting flooded with menial messages. Even though they are well meant, they borderline spam (albeit from a pre-approved source).

I am all for aggregating media and making things freely accessible. But we do need ways to simplify the filtering process and monitor our own behavior for efficiency. The Internet has been an endless source of information for the curious. Now we personify that beyond research. We learn more about our friends, our peers and our community. But do we get what we need or want? We need to feel connected. We want to be entertained and informed. Yet, when we lose ourselves in the curiosity factor, do we lose our piece of mind (or five minutes peace) with all the Twitter going on around us? It remains to be seen. But personally, I am learning to find my piece and my peace with more effective use of the Internet so that I can be off-line more.

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