Social and Visual Leadership

The paradigm has shifted, and the learning curve is steep. Some will rise and some will fall. Social media marketing is only a small piece of the picture. Understanding that social is people, and people are not just our customers is a start to the journey.

Organizations are made up of people in many different roles. Their jobs require people both internally in the organization and externally in partners, product & service providers, new hires, investors, and so on. Relationships are what count whether business to business or business to consumer, it comes down to people.

Each person has a story that contains knowledge, experience, passions, interests, skills, and people.  Each individual is a unique part of the whole organizations and defines its collective story.  It is this story we share and grow in social technologies.  Leadership must take active part in the story for an organization to succeed in this new paradigm.

Social Optimization, the building and maintaining of MUTUALLY beneficial and effective relationships, is a key behavioral shift when mastering the Art of Social Strategy.  This does not come simply from balancing the gives and takes by counting interactions.  The behavior change must be a result of recognizing the value of all relationships as part of the whole.  It comes from understanding who we are (as individuals and organizations), what we have to offer and what/who we need and how to reach it/them.

Social technologies are tools that help us optimize this change in behavior when we learn how to best apply them.  They simplify our processes for supporting our networks and communities, receiving that support in return.  Sharing knowledge globally through different sensory stimulus has never been easier. It has evolved beyond text.  It is visual, interactive, musical and memorable. Language and time are no longer limitations for creating a global community of advocates.

Understanding who we are and who is part of our story is the first step of the journey.  How you apply social optimization is what will determine your success over the long haul.

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Results showing strong argument for Visual Practice

Visual Practice compared to Traditional Meetings Research results

Visual Practice compared to Traditional Meetings Research results

The Value of Visual Practice survey has been live for a month and the overwhelming response is very positive. Respondents (72 as of this post) are all over the world, with a wide range of organizational roles and levels, ages and exposure to the visual practice.  The one thing that remains consistent is more the 80% of respondents find using Graphic Facilitators in meetings more effective or excellent in comparison to traditional meetings.

In conjunction with the survey, I am conducting interviews from leading practitioners and gathering testimonials from clients to get an understanding of where the field is going, and how to help that journey.  In invite you to share your input and comments on your experience as well.

As practitioners, please take and share the survey with your clients. The more data the stronger the argument and the more lessons for us to learn to improve the field.  Feel free to use the results to support your conversations on the value proposition for graphic facilitation.

For those of you considering whether it is worth the investment to use graphic facilitators, let the data speak for what your instinct knows already.  A picture says a thousand words, and one created together carries a thousand hearts. Yes, I know that it is the “soft” stuff, but I mean it.

Research shows that more ways the brain is stimulated using all senses, the greater the memory retention, understanding and engagement in a concept or process. Add the dimension of global teams not sharing a native language or culture.  Graphic facilitation encourages the visual, kinesthetic, auditory, verbal, emotional and rational interaction.  Not to mention the documentation acts as a dynamic form of memory trigger than is fun to interact with. After all, when was the last time you read the entire meeting minutes without needing a caffeine injection.

The results are posted on the Research pages and will continue to be updated weekly. Please continue to share. Thank you again to everyone for contributing your input. Keep it up!

A special shout out this week to Mike Rhode for your taking the time for interviews and Martin Eppler for a great collaboration on our live study.

For those of you who want to watch the animated intro again, here it is!

Share and Share again, click here to take the survey

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Latest Measurement of Visual Practice

Data continues to come in from around the world and theValue of Visual Practice survey is being shared. The results are posted on the Research pages. Please continue to share. The more responses, the more usable the data will be for everyone.

Thank you again to everyone for contributing your input. Keep it up!

A special shout out to David Sibbet, Rachel Smith, Ole Qvist-Sørensen and Brandy Agerbeck for your help with sharing to your networks!

For those of you who want to watch the animated intro again, here it is!

Don’t forget to Share and Share again, click here to take the survey

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