Did you mean what I heard?

Misunderstanding is common when we speak freely without forethought. I am referring not just to what we say, but how we say it and to whom we say it to. We are taught to treat others as we wish to be treated, but in actuality, we must treat them the way they wish to be treated. In the global social paradigm we cannot assume that words, phrases or context will translate. We need to know what we are talking about well enough to re-form it to our audience. Read More

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5 Reasons Why Social Strategy Results in ROI

I have been immersed in social media policy design for the last two weeks. The key seems to be more in finding clarity in both the definition and implications of social rather than the policy itself. After all strategically, we are not simply referring to playing with the latest technology and connecting for the social feel-good factor. Social is not just about communicating about the brand and products, but it is about the people that are part of the idea, the process, the product, the consumption and the profit of it. Before we can effectively implement policies we need to explain the “why.” The arguments for it are no different than the arguments for better business practices (but here are just a few): Read More

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Hot Spots for Social

Okay, so I will admit it. Sometimes I get to wishing that I was in Northern California enjoying being part of the Valley’s pace, the face to face gatherings of like minds, the buzz of Social. After all, I am not just a geek, but a people person at heart. I am looking forward to taking part in the Rise of Social Commerce event hosted by Altimeter Group in Palo Alto. I hope to get my social strategy community face to face and California fix there. That is not to say there is nothing happening here. The Öresund region is alive and buzzing as well. Especially with organizations enabling collaborations like Media Evolution. Read More

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Social in Kosovo

Listen to this delightful local Swing band, Zig Zag, that played at the closing gala for The 1st International Conference on Women’s Entrepreneurship in Kosovo as you read.  I had the great honor and pleasure to be invited to speak on Social Entrepreneurship last week in Pristine by the Mirlinda Kusari of the She-Era organization. This conference was ten years in the making, and much needed boost for the Balkans and Eastern Europe. I came away from the experience both inspired and reminded of perspective.  This is the gift I receive whenever I participate in any capacity building programs in developing markets, that returns my social investment tenfold. Read More

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