Here are the slides from my presentation at the Global Summit of Women in Beijing last week. The panel was titled Growing your Business through New Media. The other panelists were Bobbi Dangerfield from DELL and Kristina Bouweiri from Reston Limousine.
“Honesty, integrity, cooperation, collaboration, partnerships that mutually benefit and respect, public engagement, accountability, transparency, role models, knowledge sharing, perspective.“ These are all words that we are hearing repeatedly in the common theme of the Global Summit of Women in Beijing . From Maud Olofsson, Deputy Prime Minister of Sweden (so glad to see her here as a role model for Swedish women professionals) to Rosie Rios, Treasurer of the United States, to Wang Lili, Senior Executive Vice President, Industrial and Commercial Bank of China in their session on Global Mega-Trends of the Economy to the Leading Corporate Change CEO Forum with Microsoft, Haier, Boeing, Korn Ferry execs all leading the call for action. This is no small talk. It is not whining about problem, it is talking about solutions. They mean business when it comes to making the case for change and how it can happen.
The solutions and themes share something at the root: SOCIAL. I came here not only to speak on Growing Business through New Media, but also to see what women of influence are talking about and to whom. Who are the companies that are investing in making a difference through engagement and CSR? I want to know which companies and organizations realize and walk the talk to the 50+% of their market and 80% of their decision makers on the purchase of their products and services. They come together here to make a difference and it is resounding. As an advisor on social strategy I believe it is critical for companies and organization to get involved in people not just the technology they use and platforms of networking.
This is just the first morning, but I am glad to be here and will be writing more as the event continues. My connection is limited, so I will work with what I have got. Pictures will be posted when I return to Sweden and my beloved unrestricted access and bandwidth. Some things we just take too much for granted. (It will be nice to get back to the balance with men too, a little too much estrogen can be a bit overwhelming.)
written on Day One of the Global Summit of Women in Beijing, but unable to post until now. More to come…
Like it or not – social media like Twitter, blogs and Facebook are becoming an increasingly important part of our lives. For those looking for a new job or dream of headhunted, they are also more than just entertainment. Few employers want to admit it but many do use Google in prospecting for the new recruits. Then you have to find the right information.
Heidi Forbes Öste recommend everyone to go out on the web. “Even if you are a bit older and maybe just lost your job. Then it just in time to get started now! On LinkedIn you can post your resume, connect and network with old colleagues and get references (and provide them). You will be amazed at what contacts you have.
Facts Guide to networking sites, three sites
All morning I have been reading updates about Google’s new job search for Head of Social. Being an avid Google user in many regards, my initial reaction was: Yes, Finally! Then I began to read the job description and the further comments and blogposts from other techies and social media experts. I’m afraid Google has missed their mark. Indeed they need someone with social media experience, management and strategic thinking, entrepreneurialism and competence, a leader, and so on. But as long as they understand the capability and potential of the technology, their understanding of human behavior in social and global marketplaces is more important in order for them to succeed at social.
We are talking about “social” here. And what is social? People. When I work with clients on social strategy, they have been caught up in the technology and forgotten about the people element. “Needing” the latest social platforms and tools, referring to people as users, not looking at the human potential or needs, understanding how their own strategy fits in the social strategy are all challenges they share. I am just surprised to see a colossal like Google making the same mistake. Fix it by making it more applications or gadgets or going away from the mission itself will not solve the problem, in fact it will make it worse. Buzz and Wave have great functionality, but who needs yet another thing to add to their list of places to check in order to be sure you are up on the latest information.
Head of Social at Google is being positioned under Director of Product Management, Social. To solve the problem their needs to be a more social emphasis that is not simply product based (although this role is also needed). I agree with some of the point brought up by Mehendra in 10 questions presented for the Google Head of Social on Skeptic Geek blog. Mostly I think he captured the point of where is the strategy overall. If Google is to succeed in the social marketplace, they need to re-evaluate their social strategy and integrate it into their business strategy overall. They need to look for a Director of Social Strategy who understands the big picture. Hiring just a product manager when the overall strategy is missing a critical component is set up for failure. Look at sociology or community experts to add to the mix. Just because they are big doesn’t mean they don’t have the same challenges as everyone else adapting to the social economy. Fortunately for them they have the capacity and the resources to do something about it.