1. You must cultivate an environment of trust for social tools to be effective.
2. Social requires people interacting, the tools enable the interaction.
3. People are individuals, effective social draws on their strengths and passions.
4. Social impacts every part of your business that is not automated by a machine.
5. You do not have to be a “people person” to be successful in social business.
6. Listening is more than monitoring.
7. Social tools are not just on-line, they begin with face to face interactions.
8. The extensive power of social is in engagement and resonance.
9. Communities do not get authentic commitment by force, but rather by seeing value.
10. Social strategy must be aligned with your business strategy.