The Art of Social Strategy | Your Guide to thriving in the New Social Paradigm

Reflections and Sketchnotes from SxSW Interactive 2014

SxSW Interactive is wrapping up and I head home with food for thought. I am excited about the progress in both the development of and integration of social technologies. We’re not there yet, but things are certainly looking up. One always has to be reminded after an event like this that these are early adopters. We must not be myopic as to our understanding of who is using and how they are using social technologies and media. Here are some quick recaps of the highlights and sketchnotes from my SxSW this year…

Brand Innovators Summit with Ted Rubin, Ajay Ramachandran of Dynamic Signal, Bryan Kramer author of Human to Human, Jon Peters Digital Sniper (love this title), Susan Emerick author of The Most Powerful Brand on Earth, Tiffany Tuell of Hitachi Data Systems and Sabrina Stoffregen Director of Intel Ambassadors. Changemakers discussed how social can humanize communications and organizations. Understand your advocates and ambassadors, listen and give them what they want and help them share well.

Yahoo! Flickr designers Andy Law and Shaun Forouzandeh. Flickr moving to more dynamic interactive community with photoshop in your pocket for sharing your best side.

Nilofer Merchant and Rachel Sklar‘s session on Hacking Privilege. Sheryl Sandberg’s Lean In opened the dialog by laying the cards on the table. Play wisely by believing, belonging and becoming. Listen and create value that only you can provide – Onlyness. Be extraordinary! Great continuing the conversation with these dynamic ladies. Check out Nilofer’s book New Social Era. Nice work Rachel with li.st and Change the Ratio and kudos for your passion for visibility and opportunity for women in tech & new media.

Neil de Grasse Tyson keynote of Cosmos on the Cosmic Perspective. We are special because we are the same. Be curious and never cease wonder.

The future of wearables and evolution of communication with Christina Mercando of Ring.ly, Koichi Yamamoto, Takahito Iguchi of Telepathy and Marco Tempest the virtual magician. Marco, love the magic! Christina, gotta have the ring! Takahito, looking forward to experiencing your discreet device. Wow! Impressive work that brings much thought to the future of wearables. Discreet, Funtional, Magic – BRINGING BACK PRESENCE

Hardwiring the Brain with Ariel Garten of Interaxon, Andrew Smith Lewis of Cerego and Jan Plass from NYU had a great session on tools for understanding the brain’s processing on inputs evolves the development of user design and mindfulness to superpower our brains.

Sketchnotes Flickr designers SxSW by @forbesoste

Sketchnotes on Hacking Privilege at SxSW by @forbesoste

Sketchnotes Neil deGrasse Tyson from Cosmos keynote at SxSW by @forbesoste

Sketchnotes on Next Evolution in Communication at SxSW by @forbesoste

Sketchnotes on Hardwiring the Brain at SxSW by @forbesoste

Jess3 ever present at SxSW 2014 by @forbesoste

Before the onslaught SxSW 2014 by @forbesoste

SxSW 2014, a set on Flickr.

#sketchnotes Brand Innovators, Go Social! roundtable at #sxsw

Great Insight from Brand Innovators roundtable at SxSW from Ted Rubin, Ajay Ramachadran, Bryan Kramer, Jon Peters, Susan Emerick, Tiffany Tuelle and Sabrina Stoffregen

#Sketchnotes Flickr designers Forouzandeh and Law at #SxSW

#sketchnotes on Hacking Privilege at #sxsw #nilofer #rachelsklar

Great session on hacking privilege and power with Nilofer Merchant and Rachel Sklar at South by Southwest 2014. Keep up the great work ladies, you rock!

March 9, 2014
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- lean in, nilofer merchant, oneliness, power, rachel sklar, sketchnotes, SxSW
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#sketchnotes Neil deGrasse Tyson from Cosmos #sxsw #degrasse #neiltyson

great session by Neil DeGrasse Tyson from Cosmos at SxSW Interactive 2014. Inspiring thoughts on cosmic cosmic perspective. Looking forward to watching the series.

#skechnotes Next Evolution in Communication: What Will Happen #sxsw #CommTech #wearables

Great Presentation at SxSW Interactive 2014 on The future of wearables and the impatient on communication with Christina Mercando, Koichi Yamamoto, Takahito Iguchi and Marco Tempest. Marco, love the magic! Christina, gotta have the ring! Takahito, looking forward to experiencing your discreet device. Wow! Impressive work that brings much thought to the future of wearables.

March 8, 2014
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- christina mercando, marco tempest, ringly, SxSW, takahito iguchi, wearbales
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Sketchnotes: Hardwiring the Brain: Batter, Faster, Stronger #SXMindtech

Great session with Ariel Garten, Andrew Smith Lewis and Jan Platt at SxSW Interactive 2014. Exciting to think about how this can be used for future development of user interfaces and optimizing our amazing brains by understanding them better and how they interest with input.

March 8, 2014
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- andrew smith lewis, ariel garten, brain, human development, jan plass, memory, SxSW, ux
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Introducing Social Optimization Theory

These things take time, but alas, we come closer. My recent paper on Social Optimization Theory is finally ready to be shared. I look forward to developing it further and hearing your thoughts. You can find it in the research section of this site, or by following this link http://forbesoste.com/research/social-optimization-theory/

Sketchnotes from Global Leadership with Tiffany von Emmel

Looking Good Apple

With recent news of Angela Ahrendts move to Apple, finally we are seeing shift in senior leadership to social. Along with it is the long overdue arrival of a woman in visible senior role. Today’s launch of new and updated products at Apple bringing more visual and social capability into the hands of a wider consumer base is thrilling.

I only hope that we get the long wished for drawing capability in Keynote to allow for more freehand visual thinking and collaboration. I am excited again for their future and how it will impact ours. Kudos Apple, for shining on!